Monday, June 28, 2010

Home Staging

People are always interested to know if they should stage their home before they sell.  Here are some quick tips on how to choose a home stager, from Carla Woolnough, "how to stage your own home".

You can find some useful tips on how to depersonalize your home before you put it up for sale, as well as how to stage your own home.

Thursday, June 24, 2010

Waiting for the World to Change

OK, sometimes John Mayer sucks. Sometimes he doesn't. However, like all iconic singers, often, he strikes a phrase and cord that embeds into our psyche.

Today I experienced a true "waiting for the world to change" moment.

I work with buyers and sellers all the time and when we are in the middle of negotiations, I often hear people comment, "well, I am losing money because last year my house was worth $100k more". I hear buyers say, "how much will I be able to sell this property for in two years". What I find most interesting about the seller / buyer dynamic is that when offers are presented and they fail there is truly a "waiting for the world to change" view by one of the parties.

However, when a negotiation comes together and a price is agreed, both parties have Changed the World today. The price is public and forever forward the price now has influence. Buyers and Sellers will look to this price for future guidance and it will set the tone for future comparable sales.

The real estate market is made up of buyers, sellers, onlookers, outsiders, armchair experts, Realtors, Lawyers, builders and more. However, the real and only true market is that moment when a brave seller accepts a price and a brave buyer offers to pay a price accepted by the seller. The rest of us are mere bystanders. We are not the market. We are just on lookers into a "now" moment. When prices go up, Buyers look back to the price and hope to recreate it. Sellers seek to break free from it and achieve more. The pull back and forth is truly a real tension.

When it comes to pricing, what strikes me most is how we attach ourselves to the past and yet how a fearful and uncertain future can paralyze people. I see success everyday and it is wrapped in the acceptance that now, today, on paper, in front of you and after a reasonably bloodless negotiation; the price is now, the market is now and the tug and pull of the buyer and seller has created the market and created the price. And, for a period moving forward, those who accept this price and moment will create more successful sales both for Buyer and Seller. Those who are waiting for the world to change, will fail.

As every week and month goes by, I am learning that my place is in the "now" of the real estate market. I am humbled by the brave sellers and buyers who are "the market". I have been fortunate to have made reasonable sense of the market. However, I know that my track record of coaching calls will not be perfect and that my advice may falter. But as I learn to accept the "now" of the market, I can already see that my instincts are sharper and I have no fear as I have broken most attachments to the past.
Dean